Airlocal Martinique (Leading Caribbean tourism website)
Date: 2023-08-01
Stack: Nuxt.js 3, Server-Side Rendering, Strapi CMS, Technical SEO optimization, Core Web Vitals tuning
Credits:
Challenge: High traffic volumes causing slow page loads, poor mobile experience driving high bounce rates, and technical SEO issues limiting organic discovery of tourism content.
Solution: Complete performance overhaul implementing Nuxt.js SSR, comprehensive image optimization, lazy loading for below-the-fold content, and technical SEO restructuring with schema markup for tourism attractions.
Results:
- 74% improvement in page load speeds (from 4.8s to 1.2s average load time)
- 3x increase in organic search traffic within 4 months
- 45% reduction in bounce rate as users stayed engaged with faster pages
- Featured snippets achieved for 15+ high-value tourism queries